Well even in 'the west' a well hung (no...) pheasant is deemed a delicacy and that is maggoty rotting flesh.
I often wonder, having been to HK, whether the 'real' Chinese food (duck tongue, crunchy frog, fish head soup, pork intestine on a stick, chicken feet etc) just started out as "all people could afford", progressed to " normal" and ended up being purchasable in restaurants by choice for the same price as a dish that westerners would enjoy? I was too chicken (no pun intended) and stuck to stuff I could identify but the answer has always interested me. And people here eat snails too.
I'd be happy to try this Deathwish stuff just out of curiosity, with a totally open mind. But the high caffeine content doesn't interest me per se. It just means you can have fewer cups before you feel sick, which is my experience of too much coffee.