An update from our Head of Coffee...
"Hi James,
I have been passed your thoughts by David, and the roasting team and I carried out a secondary cupping of our Nano Challa and Tegu production samples. One of the Nano Challa samples was your exact batch.
As a bit of context for this coffee, we offered a similar Ethiopian to our Traditional subscribers (these customers are fans of darker fuller roasts), and the coffee went down really well. When we launched the Nano Challa, we wanted to recreate this fuller roast profile. Whilst this was right for some of our customers, we do understand that the descriptors of this coffee may not have been right for everyone. Particularly people who are very familiar with Ethiopian coffees, their delicacy, and how they are usually lighter roasted.
We think this may have contributed to your expectation and therefore disappointment - as a result we are looking at how we can communicate better to a more diverse audience of coffee drinkers, and how we transition coffees from our subscription service onto general sale.
Your feedback has lead to lots of good debates in the team - and we would love to put things right for you, so hopefully you can find a coffee you like. I would personally recommend the Rwandan Bumbogo, which is a super clean natural coffee with lots of vibrant fruit notes. Or if you usually like anaerobically fermented coffees - the Costa Rican El Cerro will knock your socks off - it's the craziest, booziest and fruitiest coffee we've had all year."
James, I hope this adds some sort of clarity as to how this happened. I will arrange a refund of the original purchase and these two recommendations from Ash will be heading your way FOC.
Best
